- DRTV is short for Direct Response Television.
Unlike brand advertising the commercials we create demonstrate the product offer and also show a “call to action!” response mechanism, phone / web or both.
ALPHA DRTV is expert at managing your budget to maximise your ROI (return on investment).
DRTV is a profit centre for our clients NOT a cost of advertising.
DRTV also drives significant awareness of the product or service and has been used as the springboard for many clients to expand into retail.
Further, if the product works well in the UK there is every chance that it will work overseas. ALPHA DRTV has a fantastic track record and has facilitated launches in up to 30 countries.
Our core expertise is to work closely with brands to grow their business. Our breadth of expertise allows us to help setup and optimise every element needed to launch and build a successful DRTV business from scratch or optimise a current one.
Want to launch on TV? Get in touch to discuss your campaign here
