WELCOME TO ALPHA DRTV

Alpha DRTV are experts in Direct Response TV.

We are the leading, full service, Direct response Agency in the UK.

We specialise in both digital and broadcast advertising.

We create profitable direct response marketing campaigns across TV and social media platforms.

Our speciality is nurturing and growing brands from concept into multi million pound businesses.

We create adverts that sell & media campaigns that deliver results…FAST.

Our mission is maximising “return on investment” for our clients.

TV campaigns starting from as little as £3-4k and growing to £250k per month.

Get in touch now and see how we can turbo charge your sales with direct response advertising campaigns that work.

Want to launch on TV? Get in touch to discuss your campaign here

WHAT IS DRTV?

  • DRTV is short for Direct Response Television.

  • Unlike brand advertising the commercials we create demonstrate the product offer and also show a “call to action!”  response mechanism, phone / web or both.

  • ALPHA DRTV is expert at managing your budget to maximise your ROI (return on investment).

  • DRTV is a profit centre for our clients NOT a cost of advertising.

  • DRTV also drives significant awareness of the product or service and has been used as the springboard for many clients to expand into retail.

  • Further, if the product works well in the UK there is every chance that it will work overseas. ALPHA DRTV has a fantastic track record and has facilitated launches in up to 30 countries.

  • Our core expertise is to work closely with brands to grow their business. Our breadth of expertise allows us to help setup and optimise every element needed to launch and build a successful DRTV business from scratch or optimise a current one.

Want to launch on TV? Get in touch to discuss your campaign here

DRTV BENEFITS

  • DRTV is PROFIT generating rather than COST accruing.
  • DRTV generates PROFIT via the phone and web orders.
  • DRTV generates a profitable database for additional marketing.
  • DRTV builds HIGH consumer awareness as a spin-off of the TV activity.
  • DRTV is highly flexible with the cost of monthly TV campaigns spanning anywhere between £3k to £500k.
  • TV-driven sales can build up to tens of millions of Pounds a year.
  • Big brands using DRTV include: Glasses, Direct, Dormeo, NutriBullet, Shark, Gtech, Royal Caribbean Cruises.
  • DRTV helps create product or service awareness with retail buyers and in-turn boosts retail outlet listings.
  • DRTV boosts retail sales as successful DRTV brands often have very high levels of consumer awareness due to ongoing TV activity.
  • Successful DRTV products can also maximise sales by rolling the campaign out internationally with potential 30 countries in our network

CORE SERVICES

We offer a fully tailored direct response agency service where we work as part of your team.

MEDIA PLANNING, BUYING & IMPLEMENTATION
From 10” commercials to 30-minute infomercials in the UK, Europe & USA.

DIGITAL DRTV
Alpha digital is a Social media agency that offers additional advertising opportunities when combined with our Direct response marketing expertise. Digital provides a fantastic platform to make low cost tests or scale campaigns with incremental revenue & ROI.

DETAILED CAMPAIGN MANAGEMENT
Across TV & Digital we provide Daily, weekly and monthly analytics to ensure campaigns are Maximised.

CREATIVE
We are one of the few direct response agencies that understand what it takes to make DRTV commercials that sell! We offer full creative services from script to screen.

TELEMARKETING & FULFILMENT MANAGEMENT
Acting as the interface between telemarketing agents and our clients to maximise sales.

ADVERTISING STANDARDS REGULATORY CLEARANCE
Navigating the minefield of the ASA code can be time consuming and costly. At AlphaDR we take control of this process using our detailed cross category experience and industry knowledge.

INTERNATIONAL SALES REPRESENTATION
Once you have conquered the UK the world literally is your oyster. We have strategic partnerships across the globe in over 50 countries.

Want to launch on TV? Get in touch to discuss your campaign here

THE ALPHA DIFFERENCE

Alpha DR was founded by Leading industry expert Mike de Vere. Mike has been a pioneer of UK DRTV since its inception and has helped launch over 100 Brands on TV using his unique Direct Response techniques.

We likes to keep things simple and transparent so unlike most Advertising Agencies we don’t charge any upfront fees or retainers. Instead, we invest our time and knowledge in your business, and we make our return as the business grows. We only make decisions that benefit your campaign with full transparency.

In addition: To keep barriers to entry as low as possible all of our Advert creation and creative strategy is charged at our hard cost – An industry first to enable new clients to take their first steps in to the exciting world of DRTV.

If you want to get your brand on TV? Get in touch to discuss your campaign here